Penny Adie writes…

Each week, Two Moors Festival artistic director Penny Adie will be here on the blog, letting you all know just what’s been going on down at Festival HQ in Devon.

As many of you UK classical music festival fans will know, we have a new website, which is proving to be a great success. We’ve had lots of positive feedback – people like its slick and up-to-the-minute design, find it efficient and most of all, it achieves its aim, which is to attract attention.

It’s been busy to say the least as Friends Booking opened a week ago. Hannah Newman (more about her later) has been rushed off her feet processing postal bookings, chatting to lots of folk who prefer to buy their tickets over the phone and keeping records of who’s booked what. I find it fascinating to see which concerts sell well and those that don’t appeal to the masses. Very often it’s not what I expect! However, there is always a general trend that kicks off right from the start and on this occasion there are three concerts going neck and neck for a quick sell-out. The remaining are all bunched against the rails and doing well.

I mentioned Hannah. She is a second year medical student at UCL – yet she is running the box office for a high-class music festival. What a fine box office operator she is too! Her musical knowledge is good, she is professional in her approach, has a super telephone manner, is able to pronounce names like Agata Szymczewska and rarely makes an error.

It’s worth saying something about bookings made on the phone. Having sent out a questionnaire three years ago, we found that 99% of our audience preferred this method of obtaining tickets to any other system. Why? Because they like to discuss the position of a seat or check about parking but most importantly, they like to chat about what’s in the programme. Talking to a real person who can provide answers to questions such as ‘what’s the Lieder concert all about?’ is essential. Apart from anything else, it makes supporters feel part of the festival.

So do keep on booking by phone and enjoy your conversation with Hannah!

To find out more about this year’s festival and to order a brochure, visit our website today.


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