Tag Archives: penny adie

Thank you!

Well, what a festival! Yet again, we are so grateful for everyone who was involved in this year’s festival – there are so many volunteers and people behind the scenes that it would just not be possible to carry on without.

Of course, the standard of music this year was as exemplary as ever with so many wonderful comments from audience members.

We must rest for a few days before planning 2018 – keep an eye out for news announcing next year’s programme!

Thank you!
Two Moors Festival Moors Scenes 01.JPG

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Penny Adie writes…

Each week, Two Moors Festival artistic director Penny Adie will be here on the blog, letting you all know just what’s been going on down at Festival HQ in Devon.

Public relations is a most important part of what the Festival – or any arts organisation – has to do. The problem is that it’s an area that has no limits to the amount of work and commitment needed to produce results. As far as the festival is concerned we do our own PR because there is no money in the pot to employ someone. It is therefore achieved in a most haphazard way: in other words when there is a bit of spare time, which only exists at 3am. Not good…

However, it has to be said that it’s rather fun and we’ve learnt a lot – it takes months of banging on doors to achieve press editorial, that Rotary Clubs are jolly good at spreading the word, direct advertising is pretty useless (expensive too); radio interviews are fun and Twitter would be good if only we had the time to do it. We’ve learnt how to write press releases and articles, the latter often working more effectively than the former since you’ve saved the journalist a lot of time and effort. Another positive way of getting the word across is to ring, say, a chairman of a company (if you can bypass the PA) and ask if you can drop in simply to tell him about the Festival. Never mention the word sponsorship! Very often an intended 10-minute chat turns into an hour’s worth with a cup of coffee to boot!

But, of course, nothing will ever beat the tragedy of the dropped piano in 2007 as a PR stunt…

Penny Adie writes…

Each week, Two Moors Festival artistic director Penny Adie will be here on the blog, letting you all know just what’s been going on down at Festival HQ in Devon.

Going to concerts is one of the vital things I, as artistic director, must do. It may sound luxurious and a wonderful part of the festival’s programming job, but I go to events with a very different frame of mind as I would to, say, the theatre or cinema. As readers can imagine, 90% of the recitals I attend focus on chamber music, but other genres are sometimes as important. If the poor artists knew I was going to criticise, listen to balance, cohesion of programme, communication with the audience, as well as technical brilliance (with the up-and-coming players), they would far rather I wasn’t there! I am always on the lookout for musicians who would fit into the Festival’s mould.

Most of the festival’s concerts take place in churches that aren’t always the easiest of venues in which artists have to work. They have to adapt to the acoustics and be prepared to play a Bösendorfer piano that has a very different touch to a Steinway. They may find that rehearsal time is limited, even though we endeavour to give artists the maximum possible. It is imperative, therefore, that they are flexible in their approach – and have a sense of humour and adventure! This applies to established artists at the top of the tree, as well as younger performers.

So going to concerts is not as pleasurable as it seems!