As many of you know, the festival began as a result of foot and mouth disease. The
outbreak in 2001 was so severe that many areas of Britain ground to a standstill.
Farmers lost generations of livestock and as a result of the inevitable roadblocks
preventing access from A to B, other businesses lost many thousands of pounds
income. Pubs, B&Bs, farm shops and villages had no income whatsoever. In
addition, morale dropped to an all-time low. These factors affected 1,200 square
miles of Dartmoor, Exmoor and the area between the moors.
It was on a bad day in the height of this tragedy that artistic director Penny Adie and husband John decided to do something that would bring some cheer and at the same time, help
regenerate local business. The result was the Two Moors Festival – meant to be a
one-off classical music festival taking concerts at the highest level to rural places.
Unfortunately (or fortunately depending on which way you look at it!), it was so
successful that it quickly became a regular and annual event, growing to become a
cultural flagship of the south-west.
It was imperative to come up with a logo that summed up farming: the area and
music. We thought about this for a long time with scribbles and ideas covering the
kitchen table. Eventually, we came up with the possible combination of sheep (the
overriding animal visible on the moors), hills and a violin (the most recognisable
We took these drawings to our already faithful designer, David
Janes, who produced what has become a logo that is unique, imaginative
and that gives scope to produce Schubert the Sheep in many different guises. The
original picture of the sheep on his bicycle waving his violin in the air has stayed with
us all these years and is likely to remain for the duration of the festival – many years
to come, we hope.
Classic FM spotted the logo early on and decided that any musical organisation
that had something so catchy had to be worth its salt. They have been a wonderful
strength to us and we value their support enormously. Since birth, Schubert has
parked on a double-yellow line in London, conducted an orchestra and has
lent against a signpost wondering which moor he should visit. The possibilities for
him to be put into a variety of guises are endless – and we even have our own very well travelled stuffed toy sheep, who everyone just loves.
Thus, you have the story of Schubert!